• Writing Isn't an Art—It's a Science.

    THE READER'S BRAIN: HOW NEUROSCIENCE CAN MAKE YOU A BETTER WRITER

  • A BRIEF LOOK AT THE READER'S BRAIN

    The only guide to writing you need.

    A three-minute introduction to your reading brain

  • THE FIRST WORD ON WRITING

    The first science-based guide to everything you need to know about writing.

    Stop fretting and start writing.

    Science + humor + easy-to-follow principles = your writing life raft.
    Learn how a controversial new book uncovers the science behind writing.

    Ever wonder why every book on writing tells you something different? Or gives you such vague advice, like "avoid using unnecessary words"? The Reader's Brain leverages decades of research into the reading brain to provide clear-cut guidelines on how words, sentences, and paragraphs impact your readers.

     

  • CAN YOU MAKE SENSE OF IT?

    Easier Than You Think...

    Writing for the Better.
    Helping You to Make Sense of It
    Go Ahead, You're Nearly There.

  • WHAT THEY'RE SAYING

    "There is a lot to like in this book, not least the pragmatic examples, acerbic humor, and insights into why some writing is impenetrable. The best line in the book: 'In contrast, lower scores on the Flesch-Kincaid indicate easier reading, with Dr. Seuss’ Green Eggs and Ham scoring an improbable -1.3. This score suggests the ideal reader of Green Eggs and Ham is a fetus.' I nearly broke a rib laughing."
    —Vint Cerf
        Internet pioneer and Vice President, Google

    I NEARLY BROKE A RIB LAUGHING.

    "This book is desperately needed across great swaths of corporate America and should be taught at every level from K-12 to graduate schools."

    —Andrew Hargadon
       Soderquist Chair in Entrepreneurship
       Graduate School of Management, University of California, Davis

    ...SOME OF THE BEST ADVICE ON WRITING THAT I HAVE SEEN...

    "Be warned: if you read this book, you’ll see how flawed your writing is. But take heart too, because if you follow Douglas’s advice, those flaws will start to disappear. Her bracing, mordant and lucid words show that good writing is a skill you can learn – and that the best way to do it is not to defer to grammarians and style gurus but to understand what goes on in the mind of the reader. In other words, you should write to be read. This book offers some of the best advice on writing that I have seen, whether you are writing a legal document or an email to your mother."
    —Philip Ball
    Science writer and author of The Music Instinct

  • WANT TO LEARN MORE?

    ONLY CONNECT.

    Email
    Email

    YellowleesDouglas@gmail.com
    Buy

    Cambridge University Press
    Read

  • THE READER'S BRAIN

    How Neuroscience Can Make You a Better Writer

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